Marketing Lead

Background

Synergy Labs is the tech company developing SynergyAI - a trading terminal for DeFi. We work to create the default interface for trading crypto tokens, embracing the fun and the social aspect of crypto investing.

We are a small, fully-remote team with an easy-going culture and low attachment to hierarchy. In other words, it’s about coming up with the best solutions and making the product great, not about office politics, multiple sign-offs and meaningless meetings.

About the role

The Marketing Lead role is about planning, developing and executing marketing campaigns and long-term growth strategies for the product. Since the project is still in its early stages, it will require a lot of creativity, experimentation and analysis to implement marketing strategies that attract users in the most efficient way. As Marketing Lead, you will have full autonomy in terms of marketing and branding decisions. You will be able to build the marketing team and processes alongside the founders. A significant part of this role includes the validation and analysis of marketing strategies. In other words, we need to be lean, try various approaches and quickly improve.

In this role, you will be able to manage marketing budgets according to your vision – including hiring the right people, running campaigns and researching new ways of reaching users. A part of the role’s compensation package will be based on KPI-based metrics agreed on by both the management team and the Marketing Lead.

Core values

• Creativity
• Analytical approach
• Crypto-nativeness
• Understanding the crypto market – especially DeFi and degen communities
• Boldness
• Founder-like attitude

Responsibilities

• Planning, developing and executing marketing campaigns
• Analyzing marketing results and KPIs
• Branding and market positioning
• Creating content plans (or strategies) for X (formerly Twitter)
• Creating community-building strategies
• Developing a marketing funnel for user acquisition
• Building and managing the marketing team

Requirements

• 2+ years of experience in crypto marketing
• Fluency in English
• Strong understanding of cryptocurrency/blockchain-related terminologies and trends and a strong interest in crypto culture
• Portfolio (case studies) of successful marketing campaigns

Nice-to-haves

• Experience in trading shitcoins (to have deep market understanding)
• Basic graphic design skills (Figma)

Working at Synergy Labs

• Remote
• Part-time role
• Flexible working hours
• Part of salary based on KPI’s with no upper limit
• Extra compensation in equity options/future tokens
• Working directly with the founders
• Building the future of trading digital assets